Abercrombie models

Abercrombie & Fitch has been positioning itself as a lifestyle brand, a brand that tries to embody the values and appeal of a desirable way of living based on popular culture. The stores are plastered with photos of physically attractive young models (Abercrombie Fitch models), blast loud dance music through powerful speakers, and smell of the company's signature cologne, Proof.

The Abercrombie male model is the new gold standard of male modeling. Abercrombie Fitch models have transcended the four corners of product marketing and become in themselves an historic artifact recording pop culture of our day. Like the statues of the perfect male form found in the ruins of Greek and Roman temples, today's Abercrombie models are tomorrow's history in the making.

The appeal of the Abercrombie model is rooted in its realness. That's because Abercrombie Fitch models are real guys culled from college campuses around the country. You know them, you've hung out with them, you've got so drunk with them on a Friday night that you swore off alcohol for a year (or at least until next Friday night). They are in your Fraternity, in your class and in your dorm room. Abercrombie modeling is, in fact, not for the professional male model although many an Abercrombie model has gone on to earn unfathomable success as professional male models and actors.